Client Entertaining
Entertaining clients is like a love affair. From the first date to the seven year itch, it’s all about keeping the relationship and the loyalty to each other strong.
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Generic cost guides (ex VAT per person) based on 200 guests
Informal & low key from £65
Lavish & extravagant from £175 |
The first date (or meeting)
The man takes the woman to a fancy restaurant, the host company attracts its prospects by offering an unmissable event.
Finding common ground
Once the initial excitement is over, it’s about finding common ground. While the girlfriend discovers her boyfriend also back-packed through Borneo, the host company must tap into what their client lives for. After all, why invite a client to a wine tasting when they only drink beer?
Husband & wife
The relationship is cemented. You are working together and you have built loyalty. Never take them for granted. You must cherish that client, treating them to show just how much you appreciate them.
The Seven Year Itch
So many business relationships break down after the “honeymoon period” because the parties sit on their laurels. The husband is attracted by a younger model. Likewise, your competitors are waiting for you to take your client for granted so they can start a love affair.
Case study (financial media client)
Challenge
To attract a set of high net worth hedge fund managers to an event and keep their attention throughout the evening, maximising opportunities for networking.
Solution
High net worth individuals are hard to impress, especially on a modest budget. So we gave them something to think about instead, taught them a new skill and sent them home with an idea of how to spend some £s.
We held an “investment in wine” tasting where guests learned the best return on investment for their palate and their pocket.
Result
Within just a few months of this event, the company became one of our top clients. We managed their client entertaining programme, creating multiple events both in the UK and across Europe.
For more information on the bespoke packages we can create for you, please call 0845 125 4880
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