Tennis fans hoping to catch Roger Federer during a Wimbledon corporate hospitality experience may agree that the six-time winner will not find the going any easier while hunting for his seventh championship.
ESPN has named the Swiss its ATP Player of the Year after "reclaiming his supremacy" at the All England Club (AEC) in 2009.
His five-set final against Andy Roddick at the SW19 tournament last summer was also named Match of the Year.
Explaining the broadcaster's reasons for the awards, columnist Bonnie D Ford remarked: "It won't get any easier for the six-time year-end number one from here on out, athletically or psychologically, but he deserves all the credit in the world for perseverance in arguably his most dramatic season."
Those buying tickets to Wimbledon 2010 may also look forward to watching 2009 ladies singles winner Serena Williams, alongside the likes of British hopes Andy Murray and Laura Robson.
Meanwhile, those who book corporate hospitality tickets may be interested to hear AEC chief executive Ian Ritchie's thoughts on these types of experiences.
He told BBC News that attendees enjoy a party atmosphere and often stay for ten hours a day.