Sports and fashion bible published by hospitality leader

Keith Prowse’s ‘Your Season’ includes expert take on fashion and sports   

Press information for release 17 September 2010

Keith Prowse, the UK’s hospitality leader, has married the worlds of sport and fashion with the launch of Your Season.

Underlining its status as the hospitality industry’s authoritative voice, Keith Prowse’s season’s magazine includes fashion commentary and tips, reports from the summer’s major sports events and a guide to performing arts.

Teaming up with Jaeger, the definitive luxury British fashion brand, Keith Prowse offers tips for the autumn/winter season, providing advice on outfits to wear at the UK’s sporting and cultural events from rugby at Twickenham to an evening at the opera.

The official hospitality provider at The Championships, Wimbledon for over 28 years delivers a comprehensive review of the unforgettable 2010 tournament which included a Royal visit, idyllic weather and an all-time record breaking match. A blow-by-blow account of the England cricket team’s World Twenty20 triumph also features alongside a look ahead to the forthcoming international rugby season.

Performing arts expert Nicola Cave takes readers on a journey through the bright lights of the West End, casting her eye over forthcoming productions. Event organisers are treated to some tricks of the trade in Top Ten Tips for Buying Hospitality from Andy Vinsen, Keith Prowse’s Acting Commercial Director.

Your Season is characterised by stunning imagery throughout, taken from the UK’s most iconic sporting and social events on Keith Prowse’s roster including; Cheltenham Festival, Cartier International Polo, Henley Royal Regatta, rugby at Twickenham and international cricket at Lord’s and the Brit Insurance Oval.

One of the first distribution points for Your Season will be Square Meal Venue & Events ’10 (22nd-23rd September) at Old Billingsgate EC3, where former Wimbledon champion Pat Cash will be representing Keith Prowse. Cash participates in coaching and playing sessions with guests as part of Keith Prowse’s Speakeasy package at Wimbledon.

Ted Walker, Keith Prowse’s Head of Marketing said: “Your Season represents the Keith Prowse mix of sport and culture. It is always a pleasure to work with our friends at Jaeger, who have taken the time to create a series of elegant outfits for ladies heading to the UK’s top sporting and cultural events over the coming autumn/winter season.”

   

For further information please contact Triggerfish Communications on 020 7233 9700.