Keith Prowse drives sales to Polo at Guards

  AUDI has been confirmed as the new sponsor of the Hurlingham Polo Association’s (HPA) International Day at Guards.

The German car manufacturer, which already sponsors the England Polo team, has signed a three-year deal to sponsor the glamorous July event.

Taking place on Sunday 22nd July at the Guards Polo Club, The Audi International Series , formerly known as the Cartier International is renowned as the climax to the English social season. It attracts a high-profile crowd from FTSE-100 business leaders to the cream of the celebrity set.

Official hospitality suppliers, Keith Prowse will host guests in their inimitable style with a champagne and canapé reception in Chukkas, the epicentre of VIP activity at Guards. The alfresco ambience associated with the Audi International Series will be typified by a corporate garden area where guests can relax and soak in the atmosphere before enjoying a 3-course lunch.

Attentive service levels and an unrivalled dining experience will characterise Keith Prowse’s 2012 offering.

North/South Grandstand seats are automatically reserved for large corporate groups and VIP parties in the Chukkas Suites and smaller groups in the Chukkas Restaurant. The gallery will provide prime viewing points over the field as the action unfolds in the England Test match between England and South Africa for the Coronation Cup.

Ted Walker, head of marketing at Keith Prowse said: "Audi is a fantastic sponsor and we are delighted to be inviting the country's business leaders and celebrity figures once again to this year's event. I fully expect the event to continue to be the best attended polo event in the UK and live up to its reputation as the place to see and be seen this summer."

Jon Zammett, head of PR for Audi UK, adds: “This is a very exciting development. Polo delivers an ideal, high end, yet hard to reach target audience, for Audi.”

For further information / pictures, please contact Triggerfish Communications 020 7233 9700