Experience Club Dads to swap sofa for a boater this Father’s Day

Keith Prowse responds to demand with new family entertainment package

Press information for release 11 June 2010

The Experience Club is set to spark a Father’s Day (Sunday 20th June) craze as doting families treat their Dads to unforgettable days out at the UK’s top sporting events.

After 44 per cent of participants in Keith Prowse’s annual Survey Report expressed a wish for a more informal, lower cost package – the highest percentage of any request – the UK’s hospitality leader set about creating a new match day experience. Dads can now indulge their sporting passions at iconic events such as Lord’s, Twickenham, the Brit Insurance Oval, The Grand National, and The Championships, Wimbledon.

Keith Prowse launched the industry’s newest concept at the England vs Wales Six Nations match earlier in the year.  With the tennis and cricket seasons coming to the boil, and the UK’s social summer arriving with quintessentially British occasions such as the Henley Royal Regatta and Cartier International Polo, Dads and their home-grown talent are spoiled for choice when taking their pick from The Experience Club roster.

What sets The Experience Club apart from many live sports packages on the UK market is its unrushed and informal nature, with dress code restrictions being lifted and a fun environment being created by Keith Prowse’s Design Team. Accumulated Club Credits build up to free packages and fans will be kept up to date with all the upcoming events via The Experience Club Facebook page.

Table football, plasma TVs, Nintendo Wii, and well-stocked Experience Club drinks fridges help to create the perfect post and pre game atmosphere for friends and family, along with The Experience Club’s carefully-selected fork buffet, tailored for each occasion – the recent first npower Test between England vs Bangladesh at Lord’s featured a fiery Bengali curry.

Ted Walker, Head of Marketing at Keith Prowse said: “After gauging the demand for a next generation entertainment package last year, we launched The Experience Club as a direct response.  Dads will enjoy a perfectly planned sporting experience with prime seats and delicious food, while losing none of the special atmosphere that makes the UK’s sports events world famous.”

For further information / pictures, please contact

Triggerfish Communications 020 7233 9700