KEITH PROWSE LAUNCHES THE TREEHOUSE IN RESPONSE TO CHANGING ENTERTAINMENT MARKET
● The Treehouse is Keith Prowse’s brand new hospitality experience launching at Wimbledon in 2022
● The new innovative and fluid entertaining venue adds to Keith Prowse’s already award-winning range of experiences
12 July 2021 London - leading UK hospitality provider Keith Prowse has announced The Treehouse, a new concept within The Lawn at The Championships, Wimbledon. The menu, designed by Tom Sellers, Chef Patron of the two Michelin starred Restaurant Story, will be based around premium British produce and will be available exclusively within The Treehouse.
Launching during next year’s Wimbledon 2022 Championships, The Treehouse will bring a completely new, on-trend hospitality concept to the world’s oldest tennis tournament.
The Experience Inclusive of Exceptional Championship Tickets
Whether you are entertaining family or business associates, The Treehouse has been designed to offer a relaxed, open space with flexibility in mind. Perched above The Lawn, with cantilever balconies overlooking the luxurious garden space, The Treehouse incorporates a range of more informal seating styles including banquette, small tables, sit up bars, and lounge spaces. An exquisite culinary experience of delectable treats will be continuous and flowing, offering guests more freedom to enjoy food and drink at their leisure - allowing them to form their own schedule around matches.
Designed with a new social media-savvy audience in mind, The Treehouse will use vibrant colours across interiors, furnishings and food to bring a heightened sense of fun. Two live cooking stations in uniquely designed birdcages will allow freedom of movement; guests will be encouraged to explore a range of culinary delights prepared in their presence. DJ’s playing a mix of soulful funk and down-tempo house will also inject changes in pace as the day progresses.
Alongside exclusive entry to The Treehouse, guests will have full access to The Lawn’s grounds including the garden where guests can dip their toes in a cooling foot stream and relax in the Whisky and Cigar Bar. Official packages will include a range of options for No.1 Court and Centre Court tickets.
Featuring a wholly British menu that emphasizes sustainability and ethically sourced, seasonal produce from smaller suppliers, the culinary experience will be a key focus of The Treehouse. In keeping with the venue’s more informal style, the menu will be centered around small plates that can be easily circulated and enjoyed standing. A range of bespoke cocktails crafted by mixologists will be served alongside plates to complement and draw out the flavours of the food.
With a food service that will span seven plus hours, and to whet appetites, menus which remain work in progress are likely to include a rabbit sandwich canapé (pressed rabbit leg, coated in polenta and fried crispy with bergamot picked carrots and tarragon emulsion), a range of lunch options that include vegan and vegetarian options, alongside live cooking stations that will showcase seafood; scallop, elderflower and cucumber served in individual bowls being a signature dish. Wimbledon wouldn’t be complete without an afternoon tea … and with egg and truffle burnt toast sandwiches and Tonka bean canelés in the mix, it will be tasty and it will be different.
Andy Vinsen, Managing Director of Keith Prowse commented:
“We are really excited to be adding a completely new experience to our already successful, award winning product range at The Championships, Wimbledon. Research undertaken in 2019 confirmed that premium casualization has changed the landscape of how we dine and purchase. Pared back design, well considered food and communal experiences are trends that hit the mark for millennial guests, hence The Treehouse was born. A key pillar of our strategy is to constantly innovate, not for innovation sake, but to meet the evolving needs of our customer base. We are truly excited about this new concept and look forward to welcoming guests in June 2022.”
Tom Sellers, Chef Patron of Restaurant Story commented:
“My team and I are excited to be working alongside Keith Prowse to create a new hospitality offering at this iconic British event. This is a truly collaborative effort with both teams sharing a joint vision and continuously working to the same high standard. The menu is in progress and we’re proud to be hero-ing and championing UK suppliers, supporting UK fisheries and telling a story through the food. We want only the freshest, most sustainable, local products. We really look forward to the summer of 2022 and welcoming guests to this new space at Wimbledon.”
Tom Sellers is Chef Patron of the two Michelin starred Restaurant Story. Tom opened the restaurant in 2013 at the age of just 26. Restaurant Story gained its first Michelin star after five months of opening and its second star in 2021. Prior to this, Tom learned his craft travelling the world working alongside some of the industry’s most influential chefs. This includes Tom Aikens in London and at Raffles in Singapore, Thomas Keller at three Michelin-starred Per Se in New York, and René Redzepi at two Michelin starred Noma in Copenhagen.
Notes to Editors
About Keith Prowse:
Keith Prowse is the UK’s hospitality industry leader with official appointments at The Championships, Wimbledon, Edgbaston Stadium, KIA Oval, Cinch Championships, Twickenham Stadium and ABB FIA Formula E (London). They’re an expert in experiences. The company works with the best, employs the best and staffing within this iconic new space, including world-class mixologists, will be hand-picked. They love what they do and challenge themselves every day to do it better.
Keith Prowse is part of Levy UK, the sports, leisure and hospitality division of Compass Group UK & Ireland.
Presale packages, including The Treehouse, are available exclusively to American Express Cardmembers between Monday 12 July 2021 at 14:00 BST and Monday 16 August 2021 at 10:00 BST. For more information, terms and conditions and to access the presale American Express Cardmembers can visit keithprowse.co.uk/americanexpress.
About American Express
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About Amex Experiences
Through Amex Experiences, Cardmembers have access to presale tickets, as well as the best seats and exclusive offers at some of the UK’s most sought-after entertainment events via partnerships with a range of institutions, including AELTC, AEG, Live Nation, Somerset House, The British Film Institute and the National Theatre. Amex Experiences is just one example of the powerful backing that American Express provides its customers.