Senior Marketing Manager

Role profile

Job Title
Senior Marketing Manager
Responsible to Head of Marketing & Head of Twickenham Sales
Location Webb Ellis House, Twickenham TW1 1DS


The successful candidate will be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy with the Head of Twickenham Sales and implementing against the same. The role would suit a passionate and ambitious marketing professional who is looking to develop their career.

Overall Purpose of the Role

  • Develop a collaborative working relationship with the client, which includes maximising hospitality messages across all channels, ie within the stadium and c/o partners, sponsors and events 
  • Proactive and ongoing evaluation of customer segments and messaging (B2B and B2C), utilising omnichannels (Microsoft Dynamics, Dotmailer, website and social media) 
  • Build on existing marketing plans and enhance the strategy, working collaboratively across the team to deliver against agreed initiatives; ongoing emphasis on revenue growth (new business and retention)
  • Ensure that marketing objectives continue to drive targeted traffic to the website (traffic, enquiry and conversion volumes need to be in line with inbound sales targets).  Note that cms, seo and ppc are managed within the team
  • Tracking kpi and spend – reporting and budget management capability
  • Oversee development of a content and social media strategy to support ongoing business growth; whilst there are SEM, content and social specialists within the team, there will be an ongoing need to provide proactive direction and support
  • Adherence to contractual clauses regarding provision of data and consents will be a priority, hence a knowledge of DPA and GDPR is essential
  • Brand ambassador; ensure that all aspects of work carried out adhere to agreed brand guidelines


Person Specification

  • 6+ years of B2B marketing experience, CIM/Degree level qualification desirable – knowledge of B2C, which is a growth area, would be advantageous
  • A proven track record in team collaboration
  • Aptitude to grow/develop the role
  • Proactivity and ability to multi-task
  • Good attention to detail
  • Understand company strategy and big picture
  • Self-motivated and a team player


  • Approachable and flexible attitude, especially in relation to working hours, which if attending events will include the odd weekend dates
  • Team orientated focus
  • A ‘can do, will do’ attitude

How to Apply: Please send CV and Cover Letter to:

To apply for a vacancy please email your CV and covering letter to