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Wimbledon was Britain's best-attended sporting event in 2016

December 15, 2016

The Championships, Wimbledon has emerged once again as the best-attended sporting event in Britain in 2016, new research has shown.

Deloitte's Sports Business Unit revealed that those enjoying corporate hospitality at the event were among 494,000 people attending over the 14 days.

Multi-day events topped the list for the most popular sports events, with a number of big occasions on the sporting calendar for which Keith Prowse provides hospitality packages being high on the list.

These included the British Grand Prix at Silverstone in second place with 327,000 spectators over three days, Royal Ascot in third with 295,000 over five days, the four-day Cheltenham Festival in fourth with 261,000 and the eight-day ATP World Tour Finals with 252,000.

Also on the list was the Epsom Derby in tenth, with 154,000 over two days.

The top ten stayed the same as in 2015, but in a different order, with Cheltenham enjoying an enhanced attendance this year due to the increased capacity brought about by its new grandstand.

Rugby union attendances remained stable at five million when the one-off factor of the 2015 Rugby World Cup is discounted, while more than 45.2 million people attended football matches, of which 13.9 million were at Premier League fixtures. 2.3 million attended cricket matches, including 0.7 million at England's matches against Sri Lanka and Pakistan.

Dan Jones, partner in the Sports Business Group, said: "Attendances of almost 70 million means 2016 has been another hugely successful year for sport in the UK.

"The fact that the total is so high, despite the absence of hosting any major one-off global events, is a reflection of the UK public's enduring appetite for watching live sport."  

Indeed, 2016 was one of the few years this decade without a global event. Next year will be different, with a much higher cricket attendance figure due to the ICC Champions Trophy. Venues include Edgbaston and the Kia Oval.

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