Fans booking hospitality for Wimbledon can enjoy an even better experience, after Keith Prowse became the sole hospitality provider for the event, from 2019.
This means all the hospitality facilities will come under one banner and there will be even more opportunity to enjoy an enhanced experience while attending the most prestigious tennis event in the world.
It extends a relationship with the All England Lawn Tennis Association (AELTA) that dates back to 1982.
Managing director of Keith Prowse Andy Vinsen said: "We already have an award-winning proposition and are excited at the opportunity to take a holistic approach to hospitality spanning inside and outside of the grounds, doing what we do best; define, build and deliver world-class hospitality experiences."
AELTA commercial and media director Mick Desmond said: "We are delighted to extend our partnership with Keith Prowse as our exclusive hospitality provider for the next five years."
News of the deal comes at a time when Wimbledon has never offered more excitement, either for British or international fans.
In the men's game, the big four are still dominant and with Roger Federer defeating Rafael Nadal in the final of the Shanghai masters at the weekend, even its oldest member is still clearly in fine fettle. Having won a record eighth Wimbledon men's singles title this year, the Swiss superstar is sure to be back looking for a ninth win next year. He has already defied age and injury to produce a stellar 2017, so more is to be expected.
The same can be said of Rafael Nadal, who has enjoyed a fine revival of his own with the French Open and US open titles this year. Despite his Shanghai final loss, the two-time Wimbledon champion is still world number one, having taken over from Andy Murray earlier this year.
Both Federer and Nadal came back strongly this year after missing the latter part of 2016 to recover from injury, and part of the great fascination of 2018 will be to see if Murray and Novak Djokovic can do likewise, along with three-time Grand Slam champion Stan Wawrinka, who needs to win Wimbledon to join the select band of players to have won all four Grand Slams.
The 'big four' of Federer, Nadal, Djokovic and Murray have between them won every Wimbledon title since 2002, but the next five years will surely see the changing of the guard. 2018 may just be the year, if 20-year-old Alexander Zverev can transfer the form that has seen him secure six world titles this year into the Grand Slams.
In the ladies' singles, there are some other fascinating questions to be answered. Can Serena Williams make a triumphant comeback after her maternity break? Can her sister Venus add a sixth Wimbledon crown? Will Garbine Muguruza make a successful defence or will Jelena Ostapenko or Sloane Stephens add to the maiden Grand Slams they won this year?
Above all, British fans will hope Johanna Konta can go one better than her run to last year's semi-finals and fulfil her Grand Slam-winning potential. If she does, she will be the first British woman to win the tournament since Virginia Wade in 1977.
This is just what the next 12 months has to offer. The rest of the next five years will bring many more exciting questions, and can now be experienced in ever greater style.
Image: Getty, from Keith Prowse subscription