Why you should book official hospitality packages

October 23, 2017

So, you've compared experiences and you’ve chosen the event you'd like to attend. You know your budget and your guest list, be it for corporate hospitality or a gift for a loved one. The next step is to book; but who with?

Here's our quick guide on how and why, you should book your hospitality packages with an official provider.  

England Rugby Hospitality

Official hospitality...

...providers, are contracted by the governing body (for example The Rugby Football Union for Twickenham or the All England Lawn Tennis Club for The Championships, Wimbledon) to design, develop, market and sell the best possible quality hospitality experiences on their behalf.

Outsourcing these experiences to specialist sports hospitality providers guarantees that everything from the ticket and seating location to the food, beverages and on-day service levels are of the highest quality. Additionally, the revenue generated by these hospitality programmes is invested back into the event or sport.

Unofficial hospitality...

...providers, do not have a direct relationship with the event owners; are not required to offer a guaranteed service level; and their facilities are often located off-site (sometimes miles away) which has the potential to impact the overall experience. Importantly, these suppliers do not usually have direct access to VIP tickets or hospitality boxes. Therefore, they must rely on grey or black-market routes to acquire tickets, which maybe of a much lower category than those provided via official channels. For many high-profile events and venues, such as Wimbledon Centre Court tickets, Cheltenham races and the Six Nations, tickets aren’t readily available and providers may struggle to acquire what was promised – the negative impact for both the host and their guests could be far reaching.


What to remember when booking hospitality:

  • All official hospitality providers will be listed on the event or venue website. Those operators listed on the website will provide links to buy both corporate hospitality and VIP hospitality tickets from official providers. Always follow these links to ensure you are on the official provider’s website and to avoid disappointment
  • Always look for an all-inclusive hospitality package; this should include food, drinks and of course your ticket, making sure your match day experience runs without a hitch
  • Official operators will be able to provide a fully comprehensive description of the match day experience including images of the event as a minimum. 

Benefits to grassroots:

Finally, when purchasing official hospitality for major events like the Six Nations, are are benefitting the sport directly and can often ensure your money is being re-invested back into the game.

"As with all of our commercial activities, this single point of sale will ensure that all additional revenues generated will be invested directly back into the game we all love". Steve Brown, RFU Chief Officer 

The Gatsby Club

And it's as simple as that!

By purchasing exclusive experiences from an official hospitality provider like Keith Prowse you can guarantee that your ticket is valid and that you will receive what has been promised by the provider and endorsed by the sport’s governing body directly. Click here for more information on our experiences and how we can tailor our events to suit you.



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