The Story Behind Twickenhams New East Stand

May 8, 2018

When England run onto Twickenham’s hallowed turf this autumn to face South Africa in their first of four incredible matches in the Quilter Internationals, a major transformation will already have kicked off at the Home of England Rugby. Four new world-class hospitality spaces will launch in the redeveloped East Stand. 

The offering, in the stunning new East Stand, will build on Twickenham Stadium’s existing quality hospitality and bring to the iconic venue new suite-to-seat experiences, combining quality dining with exciting international rugby.  The best modern hospitality will be united with the history and heritage of the stadium and celebrate the sport’s values.

The idea behind the new facilities

From conception, while each is unique and distinct in design, the new facilities were designed to create a joined up family of experiences that have an underlying and unifying story at their heart.

They reflect the passion and the traditions of the game, injecting the spirit of rugby into the very heart of the new spaces; each never forgetting the rugby fan and blending the new with the old.

From everything such as the facility names and logos to the furniture and interior design, each hospitality suite was designed with home and rugby at the core.

Why home and rugby?

The iconic Twickenham Stadium is famously known as the Home of England Rugby and at the heart of every great home is the kitchen. As such, we have designed a family of hospitality offers that are built around a love of great food and drink and a passion for rugby.

From entering the stadium through The Gate, you and your guests are taken on a journey to the front door where you can open The Lock to enter the heart of the Home of England Rugby. As the journey continues up each of the levels, so do the hospitality experiences – each floor offering an elevated experience from the one below until you reach the roof where it's time to party!

A visit to the redeveloped East Stand will leave guests feeling as if they’ve returned to one of the most amazing places in the world, home. 

Find out more about the origins of each hospitality space:

The Rose Garden

Click here to find out more about The Rose Garden

 The Gate

Click here to find out more about The Gate


Click here to find out more about The Lock 

The East Wing 

Click here to find out more about The East Wing