For companies of all shapes and sizes keeping staff and clients happy is a 24 hour a day, 365 day a year undertaking. Happy clients and content staff, after all, will spell success for any organisation. Corporate events are a great way for companies to achieve that enviable circumstance, by treating staff for good performance and showing clients how much their business is appreciated.
We at Keith Prowse are experts in corporate hospitality and are going to offer some advice to any firms looking to ace their corporate entertainment. What follows is a brief rundown of some top corporate hospitality ideas, which will be sure to put any business on the good side of both its employees and its clients. Arranged by time of year, laying on just a sprinkling of the corporate hospitality events which we suggest will keep morale at any firm sky high.
Spring Hospitality Events
An awards dinner and ceremony to mark the end of the financial year is one great way for companies to boost staff morale during the spring. Doling out gongs to recognise all kinds of different achievements throughout the previous twelve months will really show employees that they’re appreciated. What’s more, even if they don’t receive an award, your staff are sure to enjoy time out to celebrate the company.
Spring time, too, is a time of year which is home to a number of top-class sporting events that lend themselves perfectly to sports hospitality. The Six Nations every February and March, for instance, is ideal for any firm looking to provide a sporting day out for clients. Matches take place all over the UK - as well as in Ireland, France and Italy – and today’s rugby grounds all offer a huge range of sports hospitality alternatives.
The Cheltenham and Aintree national hunt racing festivals each spring also provide a perfect opportunity for hospitality events. A day at either famous festival is sure to deliver unbridled entertainment to clients and staff alike, and each course offers different options to suit different visitors. High-end suites or tables at fine dining restaurants will be perfect for wooing clients, whilst hiring a hospitality marquee or similar space is ideal for a staff party.
3 Summer Corporate Hospitality Ideas
Some summer shine means sports hospitality over the hot weather months provides the perfect way to impress clients and reward staff. There are, after all, a plethora of different sporting events scheduled to take place during the Great British summer.
If you’re looking to impress your clients or to persuade certain contacts to give you their business, treating them to corporate hospitality at Wimbledon is almost sure to seal the deal. The All England Club has an impressive array of exceptionally high quality sports hospitality offerings. Laying on corporate hospitality events at the venue, then, will prove to any guest just how well your company will treat them.
Another superb way to build stronger ties with your clients during the summer is by taking them to the Investec Derby Festival. Epsom Racecourse offers a huge variety of different corporate hospitality options during the two-day meeting, alongside hosting some of the most significant racing of the entire flat season.
Cricket is a sport which could almost have been built with corporate hospitality in mind. A day at the test match in glorious sunshine provides everything you could want from an event. Your honoured guests can take in the engaging action on the field, whilst partaking in the top-quality food and drink offerings which all test grounds provide. What’s more, a day at the test match gives you fully seven hours or more to gently work on those prospective clients and secure their business whilst experiencing the best cricket hospitality on offer.
Autumn Corporate Hospitality
It is in the Autumn that the very best football competitions really kick into gear in earnest. The Premier League, FA Cup and Champions League all start to get serious at this time of year, and a match from any of those competitions is great as a centrepiece for hospitality events. Those matches, after all, take place at the world’s best grounds, which today also boast some of the most spectacular sports hospitality packages.
Autumn, too, is a fabulous time of year for taking in top-class rugby action. Britain’s best grounds play host to the Autumn Internationals, which see the Southern Hemisphere’s top sides arrive to take on the home nations. The Autumn Internationals host some of the best rugby you’ll see outside of the World Cup and also provide a whole host of hospitality options. Grounds such as Twickenham and Murrayfield have invested heavily in hospitality and now feature ideal spaces for intimate client events and big company parties alike.
Winter Corporate Hospitality Events
A corporate Christmas party should be the centrepiece of any company’s corporate entertainment calendar during the winter months. It gives staff something to look forward to and helps to show them how much their hard work is appreciated. Depending on the kind of corporate Christmas party you opt for, it can also be a superb networking event, whereby clients can meet the hardworking individuals who handle their business on a day-to-day basis.
If any or all of those corporate hospitality alternatives sound right for your company, Keith Prowse can help you to deliver the perfect events. We specialise in sports hospitality and corporate entertainment, and provide high-class packages for all of the sports and events mentioned above.