How Buying Official Hospitality Can Make a Difference at a Grassroots Level Part 3

January 18, 2019

There’s no doubt that booking an official hospitality experience with Keith Prowse will ensure that a sporting event remains in your guests’ memories long after the day is over.

Yet the impact of hospitality can reach far beyond just memories; it can also effect positive change throughout communities at a local, national and international scale. In fact, many of the sporting venues where we offer hospitality convert profits from tickets, hospitality and merchandise into charitable donations.

Our official appointment with many of the UK’s top events not only guarantees that everything from the ticket and seating location, the food, beverages and on-day service levels are the highest quality possible. It also means you can be certain that part of the cost of your booking is re-invested back into the sport at grassroots level and to support individuals in need.


The Kia Oval: The Surrey County Cricket Club Community


The Kia Oval is the home of Surrey County Cricket Club, and when you book a cricket hospitality package at this historic venue, you’re contributing to the Club’s Community programme.

There’s no doubt that the Community programme places a strong emphasis on supporting the local community but it is also dedicated to developing grass roots cricket, particularly in Surrey and south London. It is committed to making programmes in the local area accessible to people of all ages, backgrounds and abilities.

Its four focus areas are:

  • The local community, particularly within Kennington, Lambeth and the wider city of London
  • Facility development and provision across Surrey and South London
  • Developing grass roots cricket to make it accessible to all, at all levels
  • Partner initiatives including the annual Cricket United day at the Kia Oval

CASE STUDY: Promoting cricket within all schools – Schools’ Day

The SCCC’s Community programme works with over 900 schools and welcomes 5000 pupils to a Specsavers County Championship match every year as part of Schools’ Day.

Working in partnership with the Cricket Foundation, every school in south London and Surrey will be invited to attend a match at the Kia Oval completely free of charge.

As part of the day, pupils have the opportunity to watch the match from their seats in the stands. They are also given the opportunity to enjoy free coaching sessions, quizzes, tours of the grounds, autograph sessions featuring cricket stars and attend talks about cricketing cultures in different countries around the world. The overarching aim being to educate children about cricket and offer them the chance to experience a match in a safe, secure environment.


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