This year, hospitality guests in The Lawn at The Championships, Wimbledon will have the opportunity to enjoy some luxurious toiletries from Noble Isle, thanks to a new partnership with Keith Prowse.
Noble Isle launched in 2012 and although they have grown rapidly, they’re still a small British company. All their products are inspired by the heritage of the British Isles from the crisp, bright Cornish hedgerows to the crash of waves against salty cliffs.
We asked founder Katy Simpson a few questions about Noble Isle.
How did you start Noble Isle?
It was January 2011 when I received a call from an ex colleague asking me if I wanted to start a business with him. Having left the corporate world 3 years previously to pursue my goals of becoming an entrepreneur I jumped at the opportunity. Having a creative background, I started to think about what my ideas would be for creating a new brand and I just knew it had to be inspired by the British Isles using British ingredients.
Along my career path working in product development, I fell in love with fragrance and the power it has over the senses. There is nothing as powerful to take your mind back to a person, a place or a time in your life. We work with a wonderful family run fragrance house and the three perfumers are true artists and translate ideas and pictures into emotive fragrances.
A year and a half in development and Noble Isle was born in May 2012 with an exclusive launch in Fortnum & Mason and Liberty.
What is the best thing about Noble Isle as a business?
We work with farmers, charities, conservationists – people doing exceptional things in our country. Each producer is incredibly passionate about their ingredient. The most important factor when making our products is that we use British extracts from local celebrated producers from the British Isles, we highlight local stories from exceptional people throughout the country working on amazing projects. Perry Pear from Gloucestershire Orchards, Barley from the Balvenie distillery, Beetroot from Monmouthshire, Elderflower from Cornwall, Samphire from the Irish coastline and Willow Song from Suffolk – to name just a few!
What do you have in the pipeline for Noble Isle this year?
The biggest thing will be going green. In Autumn / Winter 2019 we will be improving all formulations and moving to a greener base, making our products even more environmentally friendly. We are extremely focused on the environment, so we are currently in the process of being certified by The Leaping Bunny, The Vegan Association and ensuring all our products are natural.
Guests in The Lawn this year will have the opportunity to sample some of your Rhubarb Rhubarb! products. What makes your rhubarb scent so special?
Noble Isle was the first company in our industry to create a rhubarb fragrance in 2011 and it has been our best seller ever since. The scent of bittersweet, fresh rhubarb is completely unique and captures one’s imagination of childhood memories and summer holidays in the British Isles. We source our “forced” Rhubarb extract from E. Oldroyd & Sons, a sixth-generation rhubarb farm in the Yorkshire Triangle, overseen by the ‘high priestess of rhubarb’, Janet Oldroyd. We’re delighted to be supplying our hand wash, hand lotion and fine fragrance candles and reed diffusers for hospitality guests to enjoy this year.
What is your fondest Wimbledon memory?
I was lucky enough to go to Wimbledon for the day a few years ago to watch the men’s doubles. I absolutely loved the whole day out – the atmosphere is remarkable. My fondest memory however is when Andy Murray won for the first time. My family and I were glued to the TV screaming our heads off and we all cried at the end.
Look out for Noble Isle’s Rhubarb Rhubarb! products in The Lawn this summer.
Secure your place at The Lawn in 2019
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