Why Sports Hospitality is a Smart Investment for your Business

January 4, 2022

Picture this: sitting down to a stellar sports game with an eclectic atmosphere, surrounded by good food and free flowing drinks with a client. Whether it’s a glorious summer’s day at the tennis or night under the lights at Edgbaston, it’s something that businesses dream of doing with their clients. However, we also recognise that managers and CEOs often ask the question: what’s the true ROI on this financial commitment? We’re here to tell you why you should give the nod to corporate hospitality, why it’s a smart investment and what packages to go for based on different preferences.

The Importance of Networking

We all know the power of ‘word-of-mouth’ – it’s a key determinant in your company’s growth, image and reputation. With this in mind, the ability to network when attending sports hospitality is a strong selling point. That peer-to-peer interaction, whether its client-to-employer or employer-to-employee, is highly sought after by any business owner. Essentially, success relies on the capacity to develop and sustain relationships with important stakeholders and that all starts with a little chit-chat. Don’t forget them though – keep that conversation going post-event to make sure you make it truly memorable and remembered over your competitors. Networking at the Kia Oval

Happiness among Employees

Whilst networking with clients is a core consideration, don’t forget about one of the key components of your business – your employees. Keep the staff happy and you’re bound to experience ongoing success. Whether it’s through employee incentives and rewards or getting your employees involved in client hospitality experiences, you’re guaranteed to tick that happiness box. Not only that, but your clients will undoubtedly see value in meeting the faces behind the business and develop those strong, long-lasting relationships.

Which sports hospitality is right for my client? As the UK’s top hospitality provider, we have a range of experiences to offer across a variety of sports. Each sport offers something incredibly unique, yet all boast an experience that guaranteed to be exceptional and unforgettable for all involved.

*A quick tip – if you can, do some digging before booking and find out what your clients are really into. There’s no point in inviting a client to a day at the rugby if they are a huge Andy Murray’s fan. Sports hospitality is a highly effective business tool, but only the most positive responses will come about when carefully planned and tailored.


Without doubt, a day at the tennis is one for the bucket list. At Keith Prowse, you can choose from experiences at the iconic and conveniently located Queen’s Club for the cinch Championships or take a trip to SW20 for the world-famous and highly prestigious Championships at Wimbledon. Both present that wow factor: what better to show that you’re willing to invest in them by inviting them to a glorious summer’s day watching some of the best tennis players in the world?

Rugby Networking at Twickenham Stadium

If you’re wanting to keep it professional in a slightly more casual setting, invite your clients to the home of England Rugby - Twickenham Stadium. It has a tremendous, roaring atmosphere, with epic tournaments such as the Six NationsAutumn Nations Cup and London Sevens on offer. If your client is a rugby fan, make their rugby experience unrivalled with the inclusion of socialising with past players and exceptional standards of food offerings. 

If you’re wanting to experience a day at the cricket, we have much to offer. Choose from iconic venues such as The Kia Oval and Edgbaston, where you can watch a range of tournaments such as The Ashes Series, Vitality IT20 and The Hundred. Cricket is certainly one to consider when wanting to get in that all-important face-to-face time; the natural breaks between overs, innings and tea breaks in cricket present the opportunities to really engage and get to know your client(s). 

If you really want to go the extra mile to impress (albeit a fair few hundred miles north for many), then we suggest a once in a lifetime trip to the home of golf for The Experience St Andrews. You will certainly have plenty of time to develop those face-to-face relationships on the golf course, and even take it one step further with conversations over dinners or over a glass of local whisky at the hotel bar.

Remember, make your event as high-quality and memorable as possible to ensure that your potential clients will remember you over your competitors. At Keith Prowse, we promise to deliver just that for you. We promise nothing but premium, official hospitality at a wide range of sports, venues and tournaments.

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