The term Return on Investment (ROI), especially in conjunction with an event’s measure of success, isn’t new, however, with the exponential increase in use of digital marketing including social media, the formula is sometimes found lacking.
We put Andy, Managing Director of Keith Prowse, in the hot seat as we get to know him in this 'Quickfire Questions' series.
Now, more than ever before, it will be crucial for us all to stay connected to our existing and prospective customers. After all, without them, we have no business.
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