How Buying Official Hospitality Can Make a Difference at a Grassroots Level Part 2

December 12, 2018

There’s no doubt that booking an official hospitality experience with Keith Prowse will ensure that a sporting event remains in your guests’ memories long after the day is over.

Yet the impact of hospitality can reach far beyond just memories; it can also effect positive change throughout communities at a local, national and international scale. In fact, many of the sporting venues where we offer hospitality convert profits from tickets, hospitality and merchandise into charitable donations.

Our official appointment with many of the UK’s top events not only guarantees that everything from the ticket and seating location, the food, beverages and on-day service levels are the highest quality possible. It also means you can be certain that part of the cost of your booking is re-invested back into the sport at grassroots level and to support individuals in need.


The Championships, Wimbledon: The Wimbledon Foundation


To coincide with our appointment as the exclusive official hospitality provider for The Championships, Wimbledon, for every hospitality experience purchased through Keith Prowse, £5 will be contributed to the Wimbledon Foundation.

The Wimbledon Foundation is the official charity of the All England Lawn Tennis Club and The Championships. Launched in 2013, its aim is to use the resources and heritage of Wimbledon to help change people’s lives. Its focus areas are:

  • Strengthening the local community of Merton and Wandsworth
  • Supporting healthy and active lives
  • Developing young people by creating opportunities to learn skills for life

Helping in people in need by supporting charities relating to The Championships and the All England Lawn Tennis Club  During the last year, £1 million has been awarded in grants and donations and the Wimbledon Foundation will continue to expand its activities further locally, nationally and internationally in 2019.


CASE STUDY: From childhood to livelihood – Magic Bus project, India


The Wimbledon Foundation’s joint project with Magic Bus in India uses tennis to help teach children living in marginalised communities in Delhi why education and health are so important in creating a sustainable future out of poverty.

The Wimbledon Foundation contributes £90,000 a year to run tennis-for-development sessions, where more than 3,000 children and parents from underprivileged backgrounds are mentored using a sports-based curriculum to deliver positive messages about the importance of school attendance, good hygiene and gender equality.

The Wimbledon Foundation’s contribution is also supporting a Livelihood Centre in Nangloi, Delhi. The Centre provides 18 to 25-year-olds with training and support to help them move into sustained employment, further education or access career-based training.

Twelve-year-old Divya, who lives in south Delhi with her mother and three siblings is an example of how Magic Bus has made a difference. She sadly lost her father at the age of four and her family faced financial hardship. Divya began attending Magic Bus sessions in her village where, through sports-based activities, she learnt about the importance of education. Divya says: “The sessions helped me to learn new things. I learnt we should treat everyone equally and with respect. I learnt all about team work and the importance of staying in school. I want to be a doctor like my father.”



Official hospitality for The Championships, Wimbledon is available to book on our website...



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